Binary is a measure of two: the one we have created with the Serrano Arriezu brothers. Luis, Andres and Jose Ramon planted the first ecological vineyards in Rioja 20 years ago. Authentic pioneers. With a lot of talent and a lot of determination, they carried out the more than 70 hectares that make up their farm. They still remember the disbelief (and the jokes) of their neighbors when they decided to go green. Time has given them reason.